Shaking up the salon industry

 

I was chatting with a good and long-time friend of mine who has also been in the beauty business for a couple of decades now as a salon coach and educator. We were looking online at the various salon business coaching platforms. At a glance, they all seem to have a similar message: Increase sales by using social media, take the class and we will show you how to do it, accountability, systems etc. This is all applicable and good stuff. 

One platform suggested removing retail from salons altogether, as it takes up space and ties up revenue—plus, you make your money from services anyway. Besides, stylists are commonly reluctant to recommend home care to their guests. Though, anybody that knows me knows that I don't align with that one.

 All that being said, my interpretation of all of the platforms and content that my friend and I reviewed, is that something isn't working anymore. Too many stylists are working too hard for not enough reward. Some people are doing very well in this business, but how do we increase that number? 

 I have addressed these larger industry dilemmas in past blogs. I am committed to finding solutions. I think we are at a precipice. There is so much opportunity in an industry for fun, creativity, wealth and a real contribution to society. It's time—post covid—to re-examine and restructure. 


Holding scissors

Photo by RODNAE Productions from Pexels

As a mentor once taught me, the basis of any transformation—not change—is to get things exactly how they are and exactly how they are not. You probably won't like it. You will have to hold your nose, be uncomfortable, take risks, and cause an upset or two. At the end of the day, I think it's worth it.

 Some of the things we need to consider changing:

1) Pricing models, shifting to gender-neutral pricing—both in terms of time and materials,

2) Pay structure and team-based pay,

3) Remove gratuities and add them into service pricing,

Problems it can potentially solve are:

1) Team retention,

2) Team utility numbers,

3) Increase wages and stability,

4) Team benefits and professional development.

 

I have addressed some of these topics in previous blog posts, which you can read here